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Find your starting point.
Explore business types, search a specific service or browse a town. Clearer category groups and searchable catalogues give people several useful ways in.
GoodShout / Business discovery platform
Good businesses.
Easier to find.
Helping people find the right local business. Giving businesses a better way to be seen.
Explore the project
01 / The opportunity
A directory should open doors.
A name in a list is only a starting point. People need to find someone relevant, understand what they offer and know how to get in touch.
We rebuilt a legacy directory around those decisions. Clearer browsing, useful business information and direct next steps now form a connected journey. Behind it sit tools to manage listings, collect customer reviews and understand what visitors do.
02 / From discovery to a conversation
One need.
A connected journey.
Built around the decisions people actually make.
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See what matters sooner.
Compact results bring location, available contact actions and food hygiene information into view. Filters and an optional map help narrow the choice.
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Turn interest into action.
Photos and services give a business room to tell its story. Clear contact options turn that interest into a call, a website visit or an enquiry. Our own profile shows the journey in practice.
03 / For the business behind the listing
Be found.
Build your presence.
A listing can become a useful part of a business’s day. Owners can claim their profile, add details and photographs, collect honest customer reviews and see how people interact with their presence.
Verified owners can update opening hours immediately. Other profile changes follow a review process, balancing useful self-service with control over what gets published.
Explore GoodShout- 01
Keep your presence useful.
Claim a listing and maintain services, opening hours and photos through an account.
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Make feedback easier.
Share a dedicated review link through WhatsApp or download a QR code for customers. Reviews are moderated before publication.
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See the next steps people take.
Performance reporting brings profile views, contact actions and menu clicks into view, alongside enquiry management.
04 / What the build makes possible
Better decisions.
A stronger platform.
- Find a useful option faster
- Business-type browsing, searchable catalogues, clearer results and optional maps make discovery easier to navigate.
- More context before choosing
- Food hygiene information from official records sits alongside business details. Menu links, hours and photos appear where available.
- Give customers a clear next step
- Calls, website visits, menus, enquiries and customer reviews connect discovery with something people can do.
- Make ongoing management easier
- Named admin accounts, simpler edits and a queue of incomplete profiles help the team focus its attention where information needs improving.
Food hygiene results and customer reviews are presented separately. The build brings useful evidence together without treating an inspection result as a review of the experience.
Live product screens captured October 2026. Business profiles shown as interface examples. Edinburgh photograph within GoodShout: Carlesmari, CC BY 3.0, cropped within the original website. Food hygiene data: Food Standards Agency, under the Open Government Licence.
A better next chapter
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