Your information.
Treated with care.

01 / Who is responsible?

4mplify Ltd is the controller responsible for the personal information we collect for our business enquiries, bookings and partnership applications. For questions about this notice or to exercise your rights, email hello@4mplify.com.

02 / What we use, and why

Enquiries and conversations

We use your name, email address, message and related correspondence to understand your needs, reply, prepare proposals and manage our relationship with you. Our basis is taking steps at your request before entering a contract with you, or our legitimate interest in responding to business enquiries when you contact us on behalf of an organisation.

Call bookings

We use the contact details, selected time and any answers you give when booking to arrange the call, send booking information and follow up on your request. Bookings are handled through Calendly and our connected Google Calendar. The same pre-contract or legitimate-interest basis applies.

Growth partnership applications

We use your contact details, business name, role, optional website, description of the opportunity, revenue and budget ranges, timing and due-diligence answers to assess suitability and contact you. Our legitimate interest is evaluating potential commercial partnerships. Please do not send identity documents, accounts or sensitive personal information through the application form. Any later due diligence will be discussed separately.

Keeping the website working

Website infrastructure and service providers may process technical information such as IP addresses, browser details, requested pages and security logs to deliver their services and prevent abuse. Our legitimate interest is maintaining a reliable, secure website.

The information comes from you, your browser and the services you use to contact or book with us. Required form fields are needed to respond or assess an application; you can contact us by email instead. Submitting a form does not sign you up to a newsletter. Partnership decisions are made by people, not solely by automated decision-making.

03 / The services involved

• FormSubmit receives the enquiry or application fields, the page address and technical connection information, and delivers the submission to our email inbox.
• Google Analytics and Google Tag Manager help us understand website use when you consent to analytics.
• SiteGround provides our business email service, where enquiries and correspondence are held.
• Calendly and Google Calendar handle scheduling and calendar entries when you book a call.
• Website hosting and delivery providers deliver the pages and process technical requests. Website pages are currently delivered through Sites using Cloudflare infrastructure.

These services may process information outside the UK. Their locations, retention arrangements and applicable transfer protections depend on the service and its terms. Contact us for information about the arrangements relevant to your data. See FormSubmit’s privacy policy, Calendly’s privacy notice, Google’s privacy policy and SiteGround’s privacy policy.

We may also share information with professional advisers or authorities where necessary to obtain advice, meet a legal obligation or deal with a dispute. We do not sell your personal information.

04 / How long we keep it

We normally keep enquiry correspondence and unsuccessful partnership applications for at least 12 months after the last meaningful contact. Records may be needed for longer where discussions remain active, there is a relevant continuing business relationship, or they are needed for legal obligations or the establishment, exercise or defence of legal claims.

Retention depends on the purpose and continuing need for the record, rather than keeping every submission indefinitely. If you become a client or partner, relevant information forms part of that relationship’s records. You can ask us about the retention of your information or request deletion; some records may need to be retained for the reasons above. Service providers may have separate retention periods described in their notices.

05 / Cookies and browser storage

If you accept analytics, we use Google Analytics 4 through Google Tag Manager to measure page visits, approximate location, device and browser information, traffic sources, scrolling, interactions and successful enquiries, applications and bookings. Our basis is your consent. We do not send form answers, names, email addresses or private booking links as analytics event parameters. Analytics does not load until you accept. We do not use advertising pixels or session recordings. You can reject analytics or withdraw consent at any time using “Cookie choices”. Your choice is stored on this device for 180 days. Google Analytics may set _ga cookies to distinguish browsers, normally for up to two years; browser settings may shorten this. Withdrawing consent stops future collection and clears our first-party Analytics cookies, but does not automatically erase information already collected. Contact us about deletion requests. Google processes analytics information under its service terms and privacy policy. The embedded calendar only loads when you select “Show available times”. Loading it connects to Calendly, which uses cookies and similar technologies and provides its own preference controls. You can book on Calendly directly or email us instead.

After a successful embedded booking, we store a timestamp in this tab’s session storage under 4mplify-booking-confirmed. It lets the thank-you page show the appropriate confirmation; it contains no name, email address or booking details. It normally ends when the tab is closed and is ignored after 24 hours.

The choice to load the calendar is not saved between page visits. “Close embedded calendar” removes the calendar from the page; it does not delete cookies already stored by Calendly. Use Calendly’s cookie controls and your browser settings to manage those cookies or clear stored data. Hosting and security services may also use storage needed to provide or protect their services.

06 / Your choices and rights

Depending on the circumstances, you can ask to access or correct your personal information, request deletion or restriction, object to processing based on legitimate interests, and request portability where applicable. Where processing relies on consent, you can withdraw it without affecting the lawfulness of earlier processing.

Email hello@4mplify.com to make a request. We may need to verify your identity and will normally respond within one month. You can also complain to the Information Commissioner’s Office. You do not have to contact us first, although we welcome the chance to resolve a concern.

07 / Changes to this notice

We will update this page when our services or use of information changes. The date at the top shows the latest revision.