01 / The place
Not the usual
tourist trail.
Newcastle through the eyes of someone who knows its stories. The site has to make you want to be there.
Foz on the Tyne / A Newcastle original
MEETFOZ.
The hat. The stories. The city.
A personality you can’t put in a template.
A following online. A place on the tour.
You’ve seen
the stories.
Step into one.
A website that turns curiosity into a ticket—and keeps Lee’s personality at the heart of it.
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01 / The opportunity
The audience was already listening.
People already followed Lee for his stories. We gave that interest somewhere to go: a characterful website where visitors can discover a tour, take part and find their next Newcastle adventure.
A city full of stories
LOOK A
LITTLE CLOSER.
There’s Newcastle.
Then there’s Newcastle with Foz.
Not the usual
02 / The personality
You’re booking
this bloke.
The humour, the character and the warmth are part of the experience. Professional should still feel unmistakably Foz.
03 / The next step
From following.
To coming along.
Tour details and ticket purchasing give that interest somewhere to go. Real people. A real day out. A reason to take the next step.
02 / The experience we built
See the personality.
Follow the possibility.
Recognise the person
Unmistakably Foz.
The hat, the humour, the city. A proper home for the personality people already follow.
Find your next adventure
From “looks good” to “let’s go”.
The story, the practical details and a clear next step towards choosing a date. Less searching. More reasons to come along.
Keep the curiosity alive
A reason to join in.
Quizzes and competition tools give Lee ways to involve his audience between tours. A website people can take part in.
From an online following.
To being there.
03 / A different kind of commitment
Our return.
Tied to your progress.
The arrangement with Lee
We backed the business behind the personality.
We agreed a lower upfront development fee with Lee in return for a share of revenue. Part of our return is tied to how the business performs, giving us a direct commercial interest in what happens after launch.
For Foz, that means the website, ticket journey and audience tools sit within a partnership with a shared incentive to make them work.
Selective growth partnerships
Conviction, backed by due diligence.
For the right business, we can explore a similar approach. We look carefully at the commercial opportunity, the numbers, the team’s ability to deliver and where our work can make a measurable difference.
An agreement could involve a share of agreed revenue or a percentage of an agreed, measurable gain. The model depends on the business: we define the baseline, what counts, how it is measured and the terms before work begins.
We only proceed where that assessment gives both sides confidence in the opportunity and the responsibilities they are taking on.
Explore growth partnerships and applyAvailable by agreement following due diligence. Every partnership is assessed individually.
A better next chapter
You have their attention. What happens next?
Tell us where things get difficult. We’ll help you work out what could work better.
Book a call
Send an enquiry A conversation about what’s getting in the way—and what a better next step could look like.